MACHIMA
YOUR DATA, OUR COMMITMENT

PRIVACY POLICY

Last updated: February 18, 2026 · Your privacy is important to us. Read how we collect, use, and protect your information.

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At Machima Heavy Equipment Rental, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website or use our rental services.

1. INFORMATION WE COLLECT

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: first name, last name, company name, job title.
  • Contact Data: billing address, delivery address, email address, telephone numbers.
  • Financial Data: bank account and payment card details (processed securely via our payment partners).
  • Transaction Data: details about rentals, equipment types, rental periods, and invoices.
  • Technical Data: IP address, browser type, time zone, device information, and cookies.
  • Usage Data: how you use our website, products, and services.

2. HOW WE COLLECT YOUR DATA

We use different methods to collect data from and about you including:

  • Direct interactions: When you fill out forms, request a quote, book equipment, create an account, or contact us.
  • Automated technologies: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns.
  • Third parties: We may receive data from analytics providers (like Google), payment processors, and credit reference agencies.

3. HOW WE USE YOUR INFORMATION

We will only use your personal data when the law allows us to. Most commonly, we will use it for:

  • Processing and managing your rental bookings.
  • Delivering equipment to your site and providing after‑rental support.
  • Managing payments, fees, and charges.
  • Communicating with you about your rental, changes, or issues.
  • Improving our website, products, and customer service.
  • Sending you relevant marketing communications (you can opt out at any time).
  • Complying with legal obligations (e.g., health and safety, insurance).

Legal basis: We rely on contract performance, legitimate interests (e.g., direct marketing), and legal compliance to process your data.

4. DATA SHARING & DISCLOSURE

We may share your personal data with the following parties for the purposes described above:

  • Service providers: Transport companies, maintenance technicians, insurance brokers, and IT support.
  • Payment processors: Secure handling of credit card and bank transactions.
  • Legal authorities: If required by law or to protect our rights.
  • Business transfers: In the event of a merger, sale, or acquisition.

We require all third parties to respect your data and treat it in accordance with the law. We do not sell your personal data to anyone.

5. INTERNATIONAL TRANSFERS

Some of our external third parties (e.g., cloud storage providers) may be based outside the United Arab Emirates. We ensure that any such transfer is subject to appropriate safeguards (such as Standard Contractual Clauses) to protect your data.

6. DATA SECURITY

We have implemented appropriate technical and organizational measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. These include encryption, access controls, and regular security audits. We limit access to your data to those employees and contractors who have a genuine business need.

7. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For example, rental records are typically kept for 7 years to comply with tax and insurance obligations.

8. YOUR RIGHTS

Under data protection laws, you have rights including:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct any incomplete or inaccurate data.
  • Erasure: Request deletion of your data where there is no good reason for us continuing to process it.
  • Object: Object to processing based on legitimate interests or direct marketing.
  • Restriction: Ask us to suspend processing in certain circumstances.
  • Portability: Request transfer of your data to another party.

If you wish to exercise any of these rights, please contact us using the details below. You will not have to pay a fee, and we will respond within 30 days.

9. COOKIES AND TRACKING

Our website uses cookies to distinguish you from other users, improve your experience, and analyze site traffic. You can set your browser to refuse all or some cookies, but this may affect website functionality. For more details, see our Cookie Policy.

10. CHILDREN’S PRIVACY

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from minors.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review it periodically.

12. CONTACT US

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer:

  • Email: privacy@machima.com
  • Phone: +971 4 123 4567
  • Post: Machima Heavy Equipment Rental, Industrial Zone, Block 14, Machinery Avenue, Dubai, UAE

We are committed to working with you to obtain a fair resolution of any complaint or concern about your privacy.